PAN, PAN, PAAAAAAN
A meme is a universal language.
And when you put that into a launch campaign of a digital bank, while at the same time talking about benefits that will impress everyone and that only this bank offers: TOUCHÉ!
You have a successful campaign that used memes before they were even trendy, making account openings skyrocket like never before. After all, with discounts of up to 60%, loans with the lowest interest rates, and financing perks no other digital bank could match, there’s only one way to sum it up… PAN, PAN, PAAAN!
And when you put that into a launch campaign of a digital bank, while at the same time talking about benefits that will impress everyone and that only this bank offers: TOUCHÉ!
You have a successful campaign that used memes before they were even trendy, making account openings skyrocket like never before. After all, with discounts of up to 60%, loans with the lowest interest rates, and financing perks no other digital bank could match, there’s only one way to sum it up… PAN, PAN, PAAAN!
/ With
Felipe Martins, Melyssa Pottker and Juliano de Almeida
at BETC Havas.
Felipe Martins, Melyssa Pottker and Juliano de Almeida
at BETC Havas.