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Copywriter & proud pet dad, three furry creatures run this house.

Been playing the ad game since 2012.
Why advertising? Because little me thought commercials were cooler than cartoons.
Recife kid, straight outta Brazil’s northeast, TV addict, future tagline addict, it all makes sense now.

Turns out, creating the idea is even better than watching it.
It’s fun. It’s painful. It’s chaos. It’s love.
(And sometimes it’s a Keynote at 2AM with tears and coffee.)

Along the way, I’ve made some things I’d rather forget... and a few I’ll brag about forever.
If you've never cried over a rejected script, you haven’t lived.

Here, you'll find the ideas that made it out of the .doc file, survived the process, and made me proud.

Liked what you saw? Let’s talk, I’m friendly, curious, and never say no to coffee.
Didn’t like it? Let’s talk anyway, I’m friendly, curious, and still never say no to coffee.

Oh, and under this ridiculously good-looking photo, you'll find all the usual stuff: phone, email, places I've worked, experiences, and the mysterious “etc.”


XP:


W/McCann - ACD - 2024 / 2025
BETC Havas - 2020 / 2024
Tech And Soul - 2019
DPZ&T - 2017 / 2018
Neogama - 2016 / 2017
SapientNitro - 2014 / 2015
Today - 2013 / 2014
Tribo Interactive - 2012 / 2013
Leo Burnett Tailor Made - 2012