Marconi Filho | Associate Creative Director - Copywriter
ABOUT ME
Copywriter & proud pet dad — three furry creatures run this house.Been playing the ad game since 2012.
Why advertising? Because little me thought commercials were cooler than cartoons.
Recife kid — straight outta Brazil’s northeast, TV addict, future tagline addict — it all makes sense now.
Turns out, creating the idea is even better than watching it.
It’s fun. It’s painful. It’s chaos. It’s love.
(And sometimes it’s a Keynote at 2AM with tears and coffee.)
Along the way, I’ve made some things I’d rather forget... and a few I’ll brag about forever.
If you've never cried over a rejected script, you haven’t lived.
Here, you'll find the ideas that made it out of the .doc file, survived the process, and made me proud.
Liked what you saw? Let’s talk — I’m friendly, curious, and never say no to coffee.
Didn’t like it? Let’s talk anyway — I’m friendly, curious, and still never say no to coffee.
Oh — and under this ridiculously good-looking photo, you'll find all the usual stuff: phone, email, places I've worked, experiences, and the mysterious “etc.”
Studies:
Bachelor’s in Advertising – UNAMA, Pará (Brazil)
Postgraduate Specialization in Copywriting – Miami Ad School | ESPM, São Paulo
XP:
Leo Burnett Tailor Made (SP) | Copywriter Intern - 2012
Tribo Interactive (SP) | 2012 - 2013
Today (SP) | 2013 - 2014
SapientNitro (SP) | 2014 - 2015
Neogama | 2016 - 2017
DPZ&T | 2017 - 2018
Tech And Soul | 2019
BETC Havas SP | Jan 2020 - Jun 2024
W/McCann | ACD | Jul 2024 - Nowadays
Awards:
Bronze Film - Cannes 2025 - The Invisible Stain
Wood Pencil - D&AD - Vanish - The Invisible Stain
Bronze - CLIO - Vanish - The Invisibla Stain
Gold Winner - Shots Awards - Vanish - The Invisible Stain
1 Anuário CCSP (2023) - O Globo - Vacina Anti Fake News
1 Bronze - Clio Awards (2021) - Fortaleza E.C. - Alvos do Racismo
1 Prata - El Ojo (2021) - Fortaleza E.C. - Alvos do Racismo
1 Prata e Anuário - CCSP (2021) Amil - Saúde Mental
3 Grand Prix + 1 Silver - Lusos (2020) Museu do Holocausto - A Star To Remember
3 Shorlist - OneShow (2020) Museu do Holocausto - A Star To Remember
Bronze - PHNX Tribute da AdForum (2020) Museu do Holocausto - A Star To Remebmber
Anuário - CCSP (2019) Renault - Pais (Im)perfeitos as bordo
Gold - Lusos Awards (cat: Best of Media) - The Social Cheesecake (2016)
Bronze - Lusos Awards (cat: Digita) - The Social Cheesecake (2016)
Bronze - Lusos Awards (cat: Digital) - Pizza Roulette (2016)
Silver - Creativity International Media & Interactive Awards (cat: New Media & Web Design – Social Media) - The Social Cheesecake (2016)
Silver - Creativity International Media & Interactive Awards(cat: New Media & Web Design – Social Media) - Pizza Roulette (2016)
Gold - W3 awards (cat: Social Content & Marketing-Promotions and Contests) - Pizza Roulette (2016)
Best Food Industry Social Media Campaign - Internet Advertising Competition (cat: Social Media Campaign – Food Industry) - The Social Cheesecake (2016)
Award of Excellence - Communicator Award (cat: Social - Content & Marketing - Co-Creation / User Generated Content) - The Social Cheesecake (2016)
Golden Award of Montreux - Cartão República Bradesco (2013)
Futbol MVP (1994 - nowadays)
Clients:
Amil, Renault, Itaipava, TIM, Reckitt, Banco24Horas, Banco PAN, Fortaleza E.C., Luftal, Philadelphia, Nutella, Vivo, Jeep, Fiat, Sony, Seara, Johnson&Johnson, Clight, Mercedes-Benz, Seguros Unimed, Rossi, Abbott, Abbvie, Locaweb, PayPal, Omo, Bic Bond, SESC, Vale, Motorola, Medley, Deca, Blindex, C6 Bank, Ampara.
Languages:
Portuguese
English - I lived in Syndey for 6 months
E-mail: mrkpe@hotmail.com
Phone: +55 11 98565-2399