https://marconifilho.com Marconi Filho | Creative Copywriter Thu, 23 Jul 2026 14:48:46 +0000 https://marconifilho.com en https://marconifilho.com/home Thu, 09 Oct 2025 20:59:55 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/home <img width="1920" height="410" width_o="1920" height_o="410" data-src="https://freight.cargo.site/t/original/i/795b6e295fbf048566071a8ed8e5f61bae2e709c9f835a93e0d38a2bd6a71874/00_Marconi_logo.gif" data-mid="239211950" border="0" src="https://freight.cargo.site/w/1000/i/795b6e295fbf048566071a8ed8e5f61bae2e709c9f835a93e0d38a2bd6a71874/00_Marconi_logo.gif" /> https://marconifilho.com/THE-BULLY-MONSTER-VANISH Mon, 22 Dec 2025 15:18:14 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/THE-BULLY-MONSTER-VANISH THE BULLY MONSTER When a child is bullied at school, they carry that mark on their self-esteem for a long time. And, often, they carry it alone, in silence. That's why, as school starts again, Vanish warns parents about the signs of bullying.In addition to frequent stains on the uniform, damaged school supplies, low grades, apathy and discouragement with school can also be signs that something is wrong. / CANNES LIONBronze - FilmShortlist - Film/ D&amp;ADWood Pencil - Health &amp; Wellbeing Animated 2025./ CLUBE DE CRIAÇÃO1 Bronze - TV, cinema e outras telas.3 Anuário - Filme/Animação, texto, impacto e esg./ CLIO HEALTH AWARDBronze - Consumer Brand Health Initiative./ EFFIE AWARD BRASILShortlist/ EFFIE LATIN AMERICAShortlist - Branded content/ FIAPOro - CortosOro - SaludPlata - Técnicas de Producción. <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/5ace39a0682e0e2d1db2538a0f3f0ff33fb6de9a8590e71d83e6d3416b9f0236/VANISH_BTS_Board.png" data-mid="242074351" border="0" src="https://freight.cargo.site/w/1000/i/5ace39a0682e0e2d1db2538a0f3f0ff33fb6de9a8590e71d83e6d3416b9f0236/VANISH_BTS_Board.png" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/0ab92429454f94b613d481398e4174a57232473fb6b35e2a0b31a8190a5df7a7/VANISH_BTS_Book.png" data-mid="242074353" border="0" src="https://freight.cargo.site/w/1000/i/0ab92429454f94b613d481398e4174a57232473fb6b35e2a0b31a8190a5df7a7/VANISH_BTS_Book.png" /> /With: Juliano de Almeida, Paula Junqueira, Sophie Schonburg e Alexandre Vilela. Vinícius Oliveira,&nbsp; Adriana Martins, Ricardo Montes , Maria Clara Cardão e Kaynã Michelin.At BETC Havas SP https://marconifilho.com/SAUDE-MENTAL-AMIL Wed, 09 Jun 2021 15:24:45 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/SAUDE-MENTAL-AMIL DON'T MINIMIZE MENTAL HEALTHJust in portuguese, but I'll explain the context:Around the world, people have often underestimated the importance of mental health, dismissing it as something that only “weak” people struggle with. This film explores how such beliefs deepen the suffering of those facing mental illness and how stigma can make their situation even worse. <img width="2500" height="1170" width_o="2500" height_o="1170" data-src="https://freight.cargo.site/t/original/i/69f9f8248b54f3da0ba83e8ea131e754835485d6f706ad28064e45e88fda64c9/Screen-Shot-2021-08-09-at-17.51.45.jpg" data-mid="184920027" border="0" src="https://freight.cargo.site/w/1000/i/69f9f8248b54f3da0ba83e8ea131e754835485d6f706ad28064e45e88fda64c9/Screen-Shot-2021-08-09-at-17.51.45.jpg" /> / With Alexandre Vilela, Melyssa Pottker, Juliano de Almeida n Felipe Martins &nbsp; At BETC HAVAS https://marconifilho.com/E-SCENTS-AIR-WICK Mon, 27 May 2024 14:53:28 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/E-SCENTS-AIR-WICK e-SCENTSBom Ar specializes in capturing the essence of nature and video games are full of lush, vibrant worlds inspired by it. So why not bring the fragrance of these virtual landscapes into gamers’ real-life spaces? We created exclusive diffusers inspired by the most iconic trees in gaming history. e-Scents. The first pixel you can smell.<img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/71b029afe98b2f82d838587bb745526dae134eac87f5d171f0685fc7a4da2708/BA_Board_eScents_Final_Revisado.jpg" data-mid="211737268" border="0" src="https://freight.cargo.site/w/1000/i/71b029afe98b2f82d838587bb745526dae134eac87f5d171f0685fc7a4da2708/BA_Board_eScents_Final_Revisado.jpg" /> <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/d68d2932775c0c2dba2fd5fdb5e5f6722d04d48664f43d1a033ca87b4a72e2ea/Caixas_eScents_RGB.png" data-mid="239408005" border="0" src="https://freight.cargo.site/w/1000/i/d68d2932775c0c2dba2fd5fdb5e5f6722d04d48664f43d1a033ca87b4a72e2ea/Caixas_eScents_RGB.png" /> <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/2f80b4963a005ee6ec2d9691ae66ef86dd2926c38b4f3f175c453cc0ae567787/Gamers_eScents_RGB.png" data-mid="239408006" border="0" src="https://freight.cargo.site/w/1000/i/2f80b4963a005ee6ec2d9691ae66ef86dd2926c38b4f3f175c453cc0ae567787/Gamers_eScents_RGB.png" /> / With Vinícius Oliveira, Fábio Noremberg, Ignacio Carelli, Kauê Fregolon, Melissa Vaz, Juliano de Almeida, Melissa Pottker, Alexandre Vilela and Marcelo Bruzzesi.At Betc HAVAS. https://marconifilho.com/A-BIS-SOLVIDOS Thu, 23 Jul 2026 14:48:46 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/A-BIS-SOLVIDOS A-BIS-OLVEDCould you A-BIS-OLVEME till I write a good line here? / With Pedro Gattringer, Luiz Brodo and Fabio Natan at DAVID. https://marconifilho.com/STEADY-CUP-ITAIPAVA Thu, 27 Feb 2025 13:04:46 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/STEADY-CUP-ITAIPAVA STEADY CUPCarnival is all about sip after sip. But it’s also about vuco-vuco: the crowds, the chaos, the pushing and shoving. And who hasn’t spilled a beer in the middle of the party, on the floor, or during a crush in the crowd, right? From a brand that truly lives Carnival: Itaipava Steady Cup has arrived. Enjoy the Carnival without spilling a single drop of cold-ice Itaipava <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/fd5a5fdd22af726ec80d211e7860b671f6c6217360312706de5f6e6161c454ab/SteadyCup_Itaipava_General_160425_02_RGB.png" data-mid="239407901" border="0" src="https://freight.cargo.site/w/1000/i/fd5a5fdd22af726ec80d211e7860b671f6c6217360312706de5f6e6161c454ab/SteadyCup_Itaipava_General_160425_02_RGB.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b8563ae355dbb28295449e5b79128314a2953d88743ff0224a97e8d24b637112/04.png" data-mid="239407913" border="0" src="https://freight.cargo.site/w/1000/i/b8563ae355dbb28295449e5b79128314a2953d88743ff0224a97e8d24b637112/04.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/9dfed90e68f46eb51214c31a9d5e39e8aae7485f0718b45526d4e0d8b47def8e/05.png" data-mid="239407914" border="0" src="https://freight.cargo.site/w/1000/i/9dfed90e68f46eb51214c31a9d5e39e8aae7485f0718b45526d4e0d8b47def8e/05.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/0cc13954844028f78e60e1d969c065908ceffe35303a73fd64173c32615a18f3/03.png" data-mid="239407911" border="0" src="https://freight.cargo.site/w/1000/i/0cc13954844028f78e60e1d969c065908ceffe35303a73fd64173c32615a18f3/03.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e12fb48bfb5357ed53ca36b0ea6c312a4ce16e4baad823e9dddf8841bfc01daa/04.png" data-mid="239408069" border="0" src="https://freight.cargo.site/w/1000/i/e12fb48bfb5357ed53ca36b0ea6c312a4ce16e4baad823e9dddf8841bfc01daa/04.png" /> / With Vinícius Oliveira, Pedro Batista, Paulo Rodrigues, Sofia Py, Alessandra Pereira and Dani Ribeiro at WMcCann. https://marconifilho.com/CARNIVAL-CONTEST-ITAIPAVA Thu, 13 Feb 2025 18:52:53 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/CARNIVAL-CONTEST-ITAIPAVA CARNIVAL CONTESTDuring Carnival, the thirst for fun calls for a beer that keeps things cool and easy. That’s why Brazilians never give up their cold, light, and refreshing Itaipava. / With Vinícius Oliveira, Tieri Wince, Paulo Rodrigues, Nelson Prado, Alessandra Pereira and Dani Ribeiro at W/McCann. https://marconifilho.com/THIRST-PURSUIT-ITAIPAVA Thu, 13 Feb 2025 18:26:30 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/THIRST-PURSUIT-ITAIPAVA THIRST PURSUITIn a thrilling chase after a cooler packed with ice-cold Itaipava, racing through the streets of Salvador all the way to the beach, we welcome the arrival of summer and unveil Itaipava’s new concept: The Brazilian’s Thirst Demands It. / With Vinícius Oliveira, Tieri Wince, Paulo Rodrigues, Nelson Prado, Alessandra Pereira and Dani Ribeiro at W/McCann. https://marconifilho.com/RACISM-TARGETS-FORTALEZA-E-C Wed, 09 Jun 2021 16:05:07 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/RACISM-TARGETS-FORTALEZA-E-C RACISM TARGETSIn Brazil, even 132 years after the abolition of slavery, society still attacks people because of the color of their skin. The numbers speak for themselves: in 70% of homicide cases, the victim is Black. It’s as if being Black means living with a target on your back. We chose to expose this harsh reality where every Brazilian would see it: on the football field. <img width="2500" height="1773" width_o="2500" height_o="1773" data-src="https://freight.cargo.site/t/original/i/0dc69ae696c1935a4ad8ca48f79ecc1e014ab4263e16f28456829e055c6aa780/board_cannes_ALTA_final_v4.png" data-mid="245896831" border="0" src="https://freight.cargo.site/w/1000/i/0dc69ae696c1935a4ad8ca48f79ecc1e014ab4263e16f28456829e055c6aa780/board_cannes_ALTA_final_v4.png" /> <img width="2500" height="1376" width_o="2500" height_o="1376" data-src="https://freight.cargo.site/t/original/i/248bed2c1b0d7eea6d81bff111e0eba0b58b013d6603435117597efad73f2e7c/comparacao.png" data-mid="245896866" border="0" src="https://freight.cargo.site/w/1000/i/248bed2c1b0d7eea6d81bff111e0eba0b58b013d6603435117597efad73f2e7c/comparacao.png" /> <img width="1500" height="696" width_o="1500" height_o="696" data-src="https://freight.cargo.site/t/original/i/9bb6339be6ccd88d8a69360d70e9dfce0d29cf086350b1b0a99e733f005ed0c4/Screen-Shot-2021-08-09-at-23.46.07-1.png" data-mid="245897073" border="0" src="https://freight.cargo.site/w/1000/i/9bb6339be6ccd88d8a69360d70e9dfce0d29cf086350b1b0a99e733f005ed0c4/Screen-Shot-2021-08-09-at-23.46.07-1.png" /> <img width="523" height="587" width_o="523" height_o="587" data-src="https://freight.cargo.site/t/original/i/105107b5090221c906970ca4d1bf86aefa74033b0ebdd60ddc12b87df0b123c8/2647090574-high.gif" data-mid="245896848" border="0" data-scale="47.5" src="https://freight.cargo.site/w/523/i/105107b5090221c906970ca4d1bf86aefa74033b0ebdd60ddc12b87df0b123c8/2647090574-high.gif" /> <img width="730" height="420" width_o="730" height_o="420" data-src="https://freight.cargo.site/t/original/i/b661c2d2d9ff6dad5eaa49031cb1adf4dcd91bd7045f209bc04a36047c67f311/Camisa-1-high.gif" data-mid="245896849" border="0" data-scale="45" src="https://freight.cargo.site/w/730/i/b661c2d2d9ff6dad5eaa49031cb1adf4dcd91bd7045f209bc04a36047c67f311/Camisa-1-high.gif" /> <img width="820" height="374" width_o="820" height_o="374" data-src="https://freight.cargo.site/t/original/i/d3564bd2f84d79ee19089c7ab4f75e737851d134bca293013936357423e49ee8/Camisa-2-high.gif" data-mid="245896850" border="0" data-scale="100" src="https://freight.cargo.site/w/820/i/d3564bd2f84d79ee19089c7ab4f75e737851d134bca293013936357423e49ee8/Camisa-2-high.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/bec2102c120e15f915c9f5ed14c08277001afaba857e2aa2dc70a2769ffd635c/escalacao-high-1.gif" data-mid="245896853" border="0" src="https://freight.cargo.site/w/739/i/bec2102c120e15f915c9f5ed14c08277001afaba857e2aa2dc70a2769ffd635c/escalacao-high-1.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/5b67c31eb7a163bc05af57c4b3669edcfc027299efeb5b366159ed05f73185bb/escalacao-high.gif" data-mid="245896852" border="0" src="https://freight.cargo.site/w/739/i/5b67c31eb7a163bc05af57c4b3669edcfc027299efeb5b366159ed05f73185bb/escalacao-high.gif" /> / With Felipe Martins, Nuno Mende, Leonardo Milani, Juliana Longano, Zara Veasey, Willian Graniero, Melyssa Pottker, Juliano Almeida and Alexandre Vilela. at BETC Havas. https://marconifilho.com/FAKE-NEWS-VACCINE-O-GLOBO Wed, 14 Jun 2023 17:39:55 +0000 Marconi Filho | Creative Copywriter https://marconifilho.com/FAKE-NEWS-VACCINE-O-GLOBO FAKE NEWS VACCINEA snippet of code applied to news pages so that they react to any attempt of fraud by immediately covering the altered content with a watermark that points it out as fake, preventing people from being misled by Fake News. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ba058b432a2a85a48ea93b7e10508a45dde4fa78e0ae8efeda5efc35e7e381c/01.png" data-mid="182075171" border="0" src="https://freight.cargo.site/w/1000/i/0ba058b432a2a85a48ea93b7e10508a45dde4fa78e0ae8efeda5efc35e7e381c/01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc9c9a029e4d19a82e7e99808db4136b2f096641c68b5505e8b1e3c66021215e/02.png" data-mid="182075175" border="0" src="https://freight.cargo.site/w/1000/i/bc9c9a029e4d19a82e7e99808db4136b2f096641c68b5505e8b1e3c66021215e/02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4762b3654b4421e696213abd80929d1d434a0438aaf5664e85b87bd82dfd75c1/03.png" data-mid="182075180" border="0" src="https://freight.cargo.site/w/1000/i/4762b3654b4421e696213abd80929d1d434a0438aaf5664e85b87bd82dfd75c1/03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01838e2abe3565be6670c60d3d653d0d2db130b8d310afe70a87000e53f23671/04.png" data-mid="182075185" border="0" src="https://freight.cargo.site/w/1000/i/01838e2abe3565be6670c60d3d653d0d2db130b8d310afe70a87000e53f23671/04.png" /> <img width="1500" height="1119" width_o="1500" height_o="1119" data-src="https://freight.cargo.site/t/original/i/3c6513c77e8ffe332982fb74f7dc2b3b9ff5e7f530eb076c8988d713ae998759/MOSAICO_OGLOBO_SOCIAL.png" data-mid="239408048" border="0" src="https://freight.cargo.site/w/1000/i/3c6513c77e8ffe332982fb74f7dc2b3b9ff5e7f530eb076c8988d713ae998759/MOSAICO_OGLOBO_SOCIAL.png" /><img width="2500" height="257" width_o="2500" height_o="257" data-src="https://freight.cargo.site/t/original/i/9024a52f809124ab4720b5660740f4164fa0d3af1320078c28690633c169cac4/logos.png" data-mid="239408051" border="0" src="https://freight.cargo.site/w/1000/i/9024a52f809124ab4720b5660740f4164fa0d3af1320078c28690633c169cac4/logos.png" /> / With Enzo Segni, Gabriel Yan, Vinícius Oliveira, Juliano de Almeida, Melyssa Potker, Victor Castelo, Marcelo Ribeiro, Alexandre Vilela and Marcelo Bruzzezi. at Betc HAVAS